Marketing and advertising costs continue to be some of the most substantial expenses for businesses across the globe. According to a CMO marketing survey, a business should budget anywhere from 2-20 percent of total revenue toward marketing and advertising. I am here to tell you that marketing and advertising should not cost you a penny. With the digital age that we live in, social media sites such as LinkedIn have made it extremely easy to advertise for free.
Since 2016, I have been utilizing LinkedIn for social selling and training my staff to do the same. I have accumulated over 40,000 followers, 1,000,000 profile views and receive more than 10,000 unique visitors to my site each month directly from LinkedIn. Would you believe me if I told you I have never paid a penny for advertising?