2017 was a big year for content marketing. According to joint research by the Content Marketing Institute and MarketingProfs, over 60 percent of marketers said their content marketing strategies were more effective than the year before (YAY!). With businesses catching on to the importance of high quality, targeted content, it’s perhaps no surprise that their increased efforts are paying off. Good on you, marketers.
But here’s the thing.
While these results are certainly heartening, it’s important that we don’t rest on our laurels. The landscape is continuously evolving and so, too, should your content practices. If you’re looking to achieve further success, you’ll need to stay on top of content trends in 2018. Here are a few you need to know.