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12 critical KPIs for multichannel ecommerce

July 11, 2019

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach?

Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream.

You have a general sense that multichannel is working well for your ecommerce brand.

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