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Why B2B E-Commerce Is Prime For Disruption

June 21, 2017

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The same market forces that created consumer-centric businesses like Afterpay and Deliveroo are at work again – but this time among B2B organizations.

With the sector’s reliance on long-term contracts and traditional relationship building, B2B might seem an odd contrast with these digital businesses largely borne out of consumer frustrations. But with online services leading consumers to expect personalized and seamless experiences in all digital interactions, the B2B e-commerce sector is primed for change.

We’re witnessing the digital evolution of the manufacturing sector, and with this change comes opportunity. For example, Forrester predicts the U.S. B2B e-commerce sector will grow to $1.1 trillion by 2020.

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