To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications. Just as the original iPhone introduced the world to touchscreens and apps for everything, Apple’s iPhone X shows that our future digital interactions are destined to be “augmented.”
Augmented Reality Arrives
Augmented reality (AR) technology, increasingly familiar in games like Pokémon Go or Snapchat face filters, superimposes digital images on a phone-screen view of the real world to deliver a composite of the two. Accessing the AR experience isn’t limited by the expense or awkwardness of additional equipment that restricts more immersive virtual reality (VR) technologies. All you need for AR is a decent smartphone with a camera.