In the United States, ecommerce accounts for 8.5% of total revenues in retail, according to the most recent Census Bureau data. Experts expect online sales to continue rising, with Forrester predicting that ecommerce’s average annual growth rate of 9.32% will hold steady through 2020.
If you want to make the most of your brand’s presence online, however, you have to be active on, and optimized for, multiple channels. Price comparison engines, social commerce options, mobile apps, multi-site product aggregators and marketplace platformsare all enormous drivers of sales.
