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Ad Tech’s Future Beyond Facebook and Google

August 25, 2017

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Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. That’s great for today, but what is the future of ad tech going forward? Will it be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow?

Advertising has gone through wave after wave of change over the decades. Considering its long history, ad tech is still a new area. When Google went public, it needed to show it could be profitable, so it started selling advertising in the ad tech space.

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