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5 Smart Brand Protection Strategies For 2017 (And Beyond)

July 12, 2017

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You’ve gone to a lot of effort and expense building high-quality products and a brand reputation that reflects a dedication to quality and value. But if your sales channel includes a mix of distributors, wholesalers, and retailers, you can quickly and easily lose control over how your products are being represented and, ultimately, how the public perceives your brand.

In the digital age, every customer has the ability to publicly vent about their bad experiences with buying your products. And even if those experiences are with resellers (perhaps even unauthorized resellers), and in no way reflect your company’s own practices, the damage they can do to your brand’s reputation is just as real.

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