The future of commerce is already unfolding. Even though everyone says, “yes we know the world is changing,” I don’t believe that executives have shifted their thinking or belief system to change how they make decisions to compete differently.
The challenge is that many decision-makers are caught in a state of “future shock,” stuck in the past and unable to move in ways that matter to an incessantly evolving market. Why? Because they still operate in an ecosystem that prioritizes quarter-to-quarter performance while change is unfolding in parallel.
