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Advertising & Marketing, Technology

3 common reasons why marketers often fail with LinkedIn Advertising

November 26, 2018

Via: Smart Insights

Marketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent […]


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How to Serve Empowered Ecommerce Shoppers

July 1, 2015

Via: itCurated

Online retailers are doing business in the era of the empowered shopper, a very competitive environment that pits massive omnichannel retail enterprises against even the smallest of family-run, garage-based sellers. Shopping has fundamentally changed in just a generation. As recently […]