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Tag: product filtering


Website design and optimization

On-Site Product Filtering: The Science Behind Why Your Customer Review Sorting is Confusing Customers

January 13, 2016

Via: itCurated

In both the Baymard Institute’s qualitative and quantitative e-commerce tests, findings show that online shoppers expect customer ratings sorting to function differently from how it’s currently implemented on 86% of major ecommerce sites. This mismatch was observed to cause great […]


Website design and optimization

7 Product Filtering Implementations That Make Macy’s Best-in-Class

December 11, 2015

Via: itCurated

When testing 19 sites and bench-marking 50 major e-commerce sites on product lists and filtering usability, my team over at Baynard Institute found that 84% of the sites had a mediocre or poor product filtering experience. The most common culprits […]