Tag: product content

Advertising & Marketing, Technology

The 4-Step Method for Developing Strong Product Content

October 25, 2018

Via: Ecommerce Times

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences […]


Social Buy Buttons: Why Product Content Matters

August 7, 2015

Via: itCurated

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and […]