Tag: Privacy Sandbox

E-payment & Security, Technology

Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift

February 16, 2022

Via: Social Media Today

Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad space, with Meta alone estimating that the change will cost it some $10 billion […]

Analytics & Data

Google Delay Means Marketers Live in Cookie Tracking World Another Two Years

June 28, 2021

Via: CMSWire

Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]

Advertising & Marketing, Technology

As Google FLoC Trial Rolls Out, What’s a Marketer’s Next Move?

April 26, 2021

Via: CMSWire

Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]