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Tag: privacy-focused changes


Analytics & Data

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

May 13, 2021

Via: MarTech Today

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data. Machine learning […]