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Tag: Predictive Analytics


Analytics & Data

Using Predictive Analytics to Improve Customer Retention

October 12, 2023

Via: CMSWire

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the […]


Analytics & Data

3 Ways AI-Powered Predictive Analytics Are Transforming Ecommerce

July 25, 2023

Via: CMSWire

In the dynamic digital marketplace, predictive analytics in ecommerce is becoming the cornerstone of ecommerce evolution. With the power to anticipate customer behavior and preferences, this disruptive technology arms businesses with tools that reengineer their interactions with customers. Creating a […]


Advertising & Marketing, Technology

How to use predictive analytics to power up your email marketing

January 7, 2020

Via: Smart Insights

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]


News

Machine Learning In Retail Is More Than Just The Latest Trend

June 28, 2017

Via: DigitalistMag

Machine learning in retail takes the industry beyond the basics of Big Data. For years now, we’ve been told that data is king and that it should be tapped for all decisions: what to stock, how much to buy, what […]


Advertising & Marketing, Mobile Marketing

Why Marketers Should Embrace Predictive Analytics

August 3, 2016

Via: CMSWire

Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecast future trends, estimated future actions, and much more. One of those buzzwords that’s been […]


News

Predictive Analytics Comes to Mobile Ad Mediation

June 1, 2016

Via: itCurated

Ahead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. The partnership, we’re told, is intended to help mobile app developers ensure the best […]


Analytics & Data, Technology

Predictive Marketing and Competitive Intelligence

March 7, 2016

Via: itCurated

The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend  Tweet This!, only […]


Advertising & Marketing

News in TV Marketing: Rovi’s Predictive Analytics Platform Powers Audience Targeting for A&E Networks

February 27, 2015

Via: itCurated

What’s new in targeting for TV? Well, Rovi Corporation is on the move. It has just announced that A+E Networks has selected its “Rovi Ad Optimizer” to enable “data-driven audience selling to help improve advertiser performance by more efficiently reaching […]