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Tag: Podcast


Advertising & Marketing, Technology

6 Podcast Marketing Tips for Better Listener Adoption

March 31, 2022

Via: CMSWire

Podcast listeners have jumped 29.5% from 2018 to 2021, according to Buzzsprout. That should be no surprise to marketers and brands. But as is the case with video in our growing spoken and visual world, the crowded podcast space where […]


News

Apple considering premium podcast service to compete with Amazon, Spotify

January 15, 2021

Via: Apple Insider

Apple is reportedly mulling the release of a paid podcast subscription service, in an attempt to generate more revenue, and lure creators away from rivals like Spotify and Amazon. Although details on the potential service are scarce, The Information reports […]


Advertising & Marketing, Technology

5 Reasons Podcasting Should Be a Part of Your Marketing Playbook

July 11, 2018

Via: CMSWire

Steve Lubetkin, managing partner of the Lubetkin Media Cos., which provides third-party podcasting services, remembers when he realized just how complementary a podcast could be to a company’s overall digital marketing operations. It was several years ago when podcasting was […]


Advertising & Marketing, Technology

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

November 6, 2017

Via: CMSWire

Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of […]


Mobile Marketing

How Air Tailor Uses Conversational Commerce to Sell Through Text Messages

April 20, 2016

Via: itCurated

Conversational commerce is making the relationship between businesses and consumers more personal by bringing the customer experience into the context of SMS, WhatsApp, Facebook Messenger and other messaging apps. Joshua Brueckner is an early adopter of conversational commerce with his […]


Mobile Marketing

Marketers turn up volume on mobile’s potential for voice-driven engagement

March 1, 2016

Via: itCurated

From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences. As mobile-savvy consumers listen to podcasts, use voice search and stream more music […]


Analytics & Data

How to Hunt (and Catch) “Whales” with Customer Segmentation Analysis

November 27, 2015

Via: itCurated

If your business isn’t growing as fast as it could be, Drew Sanocki is here to explain the power of segmenting and targeting customers to optimize your business. Presented first at our eCommerceFuel Live event in Nashville, Drew talks about […]


News

Supercharging Growth with a Fine-Tuned B2B Sales Process

October 27, 2015

Via: itCurated

Business-to-business sales can sound like the ultimate dream for most eCommerce business owners. But the reality of B2B is significantly different than what most think, and the process of setting it up can be daunting without a guide. Ben Camerota […]


News

eCommerce vs. Other Online Models with Steve Chou of MyWifeQuitHerJob.com

February 11, 2015

Via: itCurated

New post from eCommerceFuel: Returning to the eCommerce Fuel Podcast for the first time since Episode 4 (way back in August of 2013 – wow!), is Steve Chou. Steve is one of those rare entrepreneurs who, through a ton of hard […]


News

Favorite eComm Tools: Tools For The Busy eCommerce Entrepreneur with Bill D’Alessandro of OrderCircle.com

February 11, 2015

Via: itCurated

New post from eCommerceFuel: Do you cringe every time you need to do payroll? Are you struggling to remember who you are waiting on a response from as you run your eCommerce business? Well you are in luck! Today, we […]