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Tag: Platform


Platforms, Technology

Ecommerce Platform BigCommerce Announces Layoffs, Renewed Focus

December 16, 2022

Via: EcommerceBytes

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]


Platforms, Technology

Bynder Acquires Content Operations Platform GatherContent

March 9, 2022

Via: CMSWire

Digital Asset Management (DAM) platform Bynder, headquartered in Amsterdam, announced the acquisition of UK-based GatherContent in a press release on March 3, 2022. Post-merge, Bynder has approximately 500 employees globally. Alice Deer, CEO and co-founder of GatherContent, will take charge […]


Analytics & Data

Google Data Studio Introduces a Microsoft SQL Server Connector

November 5, 2021

Via: CMSWire

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server […]


Platforms, Technology

Google Launches ‘Google for Creators’ Platform to Provide Guidance on Digital Content Strategies

October 21, 2021

Via: Social Media Today

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]


Apps & Sites, Mobile Commerce

YouTube Audio Ads vs. Video Ads – Which Performs Better?

July 12, 2021

Via: Social Media Today

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences. But are they effective – and […]


Apps & Sites, Mobile Commerce

Pinterest Bans All Weight Loss Related Ads

July 2, 2021

Via: Social Media Today

Pinterest completes their list of already banned weight loss related ads as National Eating Disorders Association’s data shows a steep rise in unhealthy eating patterns during the pandemic and Pinners embrace radical self-acceptance. National Eating Disorders Association helpline has reported […]


Platforms, Technology

Doritos gives platform to Black creators with $5M commitment

June 29, 2021

Via: Mobile Marketer

Doritos’ “Solid Black” initiative finds the snack brand putting financial and marketing muscle behind an effort to spotlight Black creators across a variety of disciplines. Such efforts, like the brand’s #AmplifyBlackVoices work from 2020, became commonplace for brands as they […]


Platforms, Technology

Genesys Launches New Customer Engagement Platform

June 24, 2021

Via: CMSWire

Genesys, a company that specializes in customer experience orchestration, has shared news about their new platform, Genesys DX, a predictive engagement digital customer engagement platform. Genesys DX makes use of the company’s CX proficiency and Genesys AI, a predictive engagement […]


Editorial

What makes an e-commerce store successful?

June 22, 2021

Via: Diana Beverly Ross

Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, […]


Apps & Sites, Mobile Commerce

TikTok Is a Dormant Commerce Volcano Waiting to Erupt

May 20, 2021

Via: CMSWire

We tend to be fickle in our love affairs with social media platforms. Typically, it runs its course before we turn to the next best thing. Why is this? Social media adoption usually starts with younger generations, then moves up […]


Platforms, Technology

VMWare Launches New Modern Apps Connectivity Platform

May 14, 2021

Via: CMSWire

VMware has announced a new platform that combines two products for end-to-end application connectivity. Known as the Modern Apps Connectivity platform, it unifies VMware’s Tanzu Service Mesh with the NSX Advanced Load Balancer. The integrated product offers a single frame […]


Platforms, Technology

Mendix Announces the Availability of the Mendix 9 Low-Code Platform

April 30, 2021

Via: СMSWire

Mendix, a low-code application development with Siemens Business, has announced the general availability of Mendix 9. Labelled an all-in-one low-code platform, this current iteration of the platform extends the core low-code principles of abstraction and automation to data integration, artificial […]


Platforms, Technology

LinkedIn Debuts LinkedIn Learning Hub, IBM Doubles Down on Ethical AI and More News

April 23, 2021

Via: CMSWire

LinkedIn announced plans to launch its LinkedIn Learning Hub, a skills-building platform currently in beta, in the second half of 2021 this week. James Raybould, senior director of product, LinkedIn Learning and Glint, described it as “an intelligent skill building […]


News

Martech, by any other name: Thursday’s daily brief

March 25, 2021

Via: MarTech Today

Good morning marketers, when attending events, do you prefer 20-minute or 40-minute sessions? That’s a debate we often have. How long should the sessions be? Especially this past year with virtual events where attention spans are already stretched. We get […]


News

Meet Me at the Virtual Water Cooler

February 17, 2021

Via: NYTimes Tech

A few weekends ago, I went to a birthday party for a buddy of mine. The theme was “Lord of the Rings.” When I arrived, I could see that many of my friends were already there, bunched up in groups […]


Platforms, Technology

Parler is back online after a month of downtime

February 15, 2021

Via: The Verge

The alternative social network Parler has reopened after a month offline. The company announced in a press release that the site is now accessible for users with existing accounts and will accept new signups starting next week. It’s also announced […]


Apps & Sites, Mobile Commerce

Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts

December 2, 2020

Via: The Verge

Spotify’s $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify […]


Apps & Sites, Mobile Commerce

Snapchat officially launches in-app TikTok competitor called Spotlight

November 23, 2020

Via: Verge

Snap is finally ready to compete with TikTok and will pay creators to post on the platform. The company is officially announcing a new section of Snapchat today called Spotlight that’ll surface vertical video content from users that’s more meme-like […]


Advertising & Marketing, Platforms, Technology

Facebook’s deepfakes ban has some obvious workarounds

January 8, 2020

Via: The Verge

We’re used to social networks waiting until the damage has already been done before announcing a cleanup effort. When it comes to the synthetic media known as “deepfakes,” they’ve been notably ahead of the curve. In November, Twitter announced a […]


Mobile Commerce, Mobile Marketing

Instagram’s new age check and Facebook suing over malicious ads – News roundup

December 6, 2019

Via: Smart Insights

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]