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Tag: planning


Advertising & Marketing, Technology

Planning for 2023: What Social Media Marketers Need to Win in 2023

January 27, 2023

Via: Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]


Mobile Commerce, Mobile Marketing

TikTok Holiday Marketing Tips Showcased in Platform’s New Guide

October 27, 2022

Via: Social Media Today

Is TikTok part of your holiday marketing plan? This will help – today, TikTok has launched a new, 17-page holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

August 3, 2022

Via: CMSWire

Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]


Advertising & Marketing, Technology

Place Your Marketing Bets in 2022

January 26, 2022

Via: CMSWire

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]


Advertising & Marketing, Technology

How Mature Is Your Content Organization?

December 8, 2021

Via: CMSWire

“Create relevant, engaging digital content,” they said. “It’ll be easy,” they said. And then the world of content marketing and content strategy exploded. As the drive to create content at scale and serve it across multiple platforms in a contextually […]


Advertising & Marketing, Technology

5 Content Marketing Ideas for December 2021

November 10, 2021

Via: Practical Ecommerce

Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. The content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain […]


Mobile Commerce, Mobile Marketing

Snapchat Publishes New Halloween Marketing GuideMarketing Guide to Assist in Strategic Planning

August 12, 2021

Via: Social Media Today

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event. And this year, in particular, […]


Advertising & Marketing, Technology

Moving your business online? Consider your brand positioning strategy

July 1, 2021

Via: Smart Insights

In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights who the target audience is, and why they need your product (and how you’re going to make sure they know […]


Technology, Website design and optimization

Content Migration: 2 Problems and 2 Suggestions

February 4, 2021

Via: CMSWire

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]


News

How to mix technology and the human touch for a winning retail strategy

January 24, 2019

Via: Get Elastic

Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to get a new campaign up and running. Here at […]


Advertising & Marketing, Technology

The hidden dangers of planning a content marketing campaign

January 17, 2019

Via: Smart Insights

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]


News

How Healthcare Providers Are Looking to Improve Customer Experience

December 14, 2018

Via: CMSWire

Healthcare providers are exploring different ways to improve customer — in this case, patient — experience, to make different aspects of planning and receiving treatment more convenient. These efforts are providing unexpected internal benefits as well, said Greg Poffenroth, director […]


Technology, Website design and optimization

Preparing your SEO strategy for the year ahead: 5 key checks

January 8, 2018

Via: Searchenginewatch.com

The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, […]


Advertising & Marketing

How To Guarantee Product Market Fit For Your Startup

September 13, 2016

Via: Inc.com

Having the right product market fit can make or break a startup. In fact, The Top 20 Reasons Startups Fail report from CBInsights named that the main reason 42 percent of startups go under. Yet, many entrepreneurs don’t even consider […]


Mobile Commerce

Strategic Announcements and Selling Innovations: Lessons from the Big Box Brands on How to Generate Early Holiday Demand

September 16, 2015

Via: itCurated

If there is one time of year to deliver a standout retail performance, it’s the holidays. The most diligent of retailers begin their holiday planning months, if not a full year, in advance. Despite this, no amount of early planning […]