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Tag: Pinterest


Apps & Sites, Mobile Commerce

Pinterest Shares Tips to Help Optimize Your In-App Product Listings

January 29, 2024

Via: Social Media Today

Pinterest has shared some new tips on how to optimize your product feed in the app, in order to improve the performance of your Pin listings, and create a more responsive in-app presence. Which applies to both newcomers to the […]


Apps & Sites, Mobile Commerce

Anthropologie, Pinterest partner on holiday showhouse

October 12, 2023

Via: Retail Dive

Anthropologie enlisted Creative Director and Interior Designer Glen Proebstel to design and style the home using holiday trends from Pinterest. The apparel retailer partnered with Pinterest to assist with promoting the space because of the social media company’s trend analytics […]


Mobile Commerce, Mobile Marketing

Pinterest focuses on possibility in new global ad push

September 25, 2023

Via: Marketing Dive

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]


Apps & Sites, Mobile Commerce

Pinterest Shares New Insights into its Evolving Personalization and Recommendation Tools

September 20, 2023

Via: Social Media Today

Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a […]


Apps & Sites, Mobile Commerce

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

June 14, 2023

Via: Marketing Dive

Crayola is deepening its social media ties with its expanded partnership with TheSoul Publishing, a sign that the century-old brand is angling to connect with younger generations Gen Z and Gen Alpha. Together with the digital content studio, Crayola this […]


Apps & Sites, Mobile Commerce

Pinterest Announces ‘Manifestival’ Activation for Cannes 2023

May 31, 2023

Via: Social Media Today

Hey, are you heading to Cannes this year for the annual ad industry gathering? Yeah, me neither. But for those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation in Cannes, where […]


Apps & Sites, Mobile Commerce

Pinterest Launches Simplified Pin Creation Flow, Adds Links in All Pins

May 11, 2023

Via: Social Media Today

Pinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest: “Pinterest users will now […]


Apps & Sites, Mobile Commerce

Pinterest Adds New Display Options, Including Shoppable Items in Separate ‘Shuffles’ App

March 27, 2023

Via: Social Media Today

As part of its presentation at ShopTalk 2023, Pinterest has announced some new updates to help retailers maximize their opportunities in the app, including catalog display via product feed ingestion, expanded availability of its ‘Premiere Spotlight’ ads, and the capacity […]


Mobile Commerce, Mobile Marketing

Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page

March 2, 2023

Via: Social Media Today

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page. As you can see in this example, Kohl’s, the first partner to test […]


Apps & Sites, Mobile Commerce

Pinterest Expands Idea Pin Video Length to 5 Minutes

February 14, 2023

Via: Social Media Today

Pinterest is following the lead of TikTok by adding longer video clips in its Idea Pins format, providing another way to maximize engagement with your content. As you can see in this example, shared by Lindsey Gamble, users can now […]


Apps & Sites, Mobile Commerce

Pinterest Publishes its First Ever Environmental, Social, and Governance Impact Report

February 9, 2023

Via: Social Media Today

Pinterest has published its first-ever Environmental, Social, and Governance (ESG) Impact Report, which outlines the company’s various efforts to address workforce diversity, product safety, environmental impact and internal governance. The report also provides some interesting perspective on Pinterest’s usage and […]


Apps & Sites, Mobile Commerce

Pinterest Now up to 450 Million Active Users, Posts Solid Numbers in Latest Performance Report

February 6, 2023

Via: Social Media Today

Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings. First off, on users, Pinterest added five million more active users – most […]


Apps & Sites, Mobile Commerce

Pinterest Reports Big Increases in Child Exploitation and Self Injury Content Removals in 2022

November 18, 2022

Via: Social Media Today

Pinterest has published its latest Transparency Report, which outlines all of the content removals and other enforcement actions it took throughout the first half of 2022. And there are some pretty significant shifts in these numbers – take a look […]


Apps & Sites, Mobile Commerce

Pinterest TV unveils holiday shopping event

November 14, 2022

Via: Retail Dive

About a year ago, Pinterest launched Pinterest TV with live product releases from brands like Crown Affair, Outdoor Voices and Allbirds. The platform allows creators to add shoppable tags, offer limited-time discounts and show viewers how many items are left […]


Apps & Sites, Mobile Commerce

Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

November 7, 2022

Via: Social Media Today

Pinterest has launched a new ad campaign in which it’s pitching itself as the ideal complement to your Christmas gift-giving process, with people’s Pin boards, or even the latest trends, providing great inspiration for great Christmas gifts. As explained by […]


Advertising & Marketing, Technology

A Look at the Top Costume Themes and Trends for Halloween 2022

September 30, 2022

Via: Social Media Today

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts. Here’s […]


Apps & Sites, Mobile Commerce

Pinterest Launches New Campaign to Highlight Freedom of Expression in the App

September 12, 2022

Via: Social Media Today

Pinterest is launching a new promotional campaign in which it looks to further distance itself from its social network roots, by framing Pinterest as a more positive space, free of the judgment and criticism that comes with those ‘other’ apps. […]


Mobile Commerce, Mobile Marketing

Pinterest Adds New Product Display Options, Updated Shopping API

July 7, 2022

Via: Social Media Today

Pinterest’s looking to advance its in-stream shopping tools, with the addition of several new commerce features, including Product Tagging for Pins, a Shop Tab on Business Profiles and a new ‘API for Shopping’ to facilitate greater connection and integration for […]


Mobile Commerce, Mobile Marketing

Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual ‘Pinterest Presents’ Event

March 10, 2022

Via: Social Media Today

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at […]


Apps & Sites, Mobile Commerce

TikTok Leads the Way in App Annie’s 2021 App Performance Report

December 8, 2021

Via: Social Media Today

App Annie has published its annual review of the top performing apps by downloads and revenue, which once again underlines the dominance of TikTok, and the influence that it’s having in broader social media space. As explained by App Annie: […]