Tag: pay per click

Analytics & Data

Pros and Cons of Various Keyword Match Types

September 29, 2015

Via: itCurated

Most SMB owners that take care of their own PPC campaigns don’t go far beyond the “broad match” option. Don’t get down on yourself – you only have so much time. But remember, Google makes a lot of money off […]

Advertising & Marketing

Marketing Automation: 200+ vendors, but which ones matter most?

March 3, 2015

Via: itCurated

We’re studying Marketing Automation systems — complex tools in an increasingly crowded market that marketing technologists use to manage their web, mobile, email, and social marketing efforts. And we need your help. Take our 8-minute, 20-question user survey and, in […]