Tag: mobile video

Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]


Teens Can’t Get Enough of Mobile Video

April 7, 2017


US teens spend a lot of time watching video on their phones. And with so many options out there—like YouTube, Netflix and Hulu—that’s not really surprising. According to a Think with Google survey conducted by Ipsos, roughly seven in 10 […]


AppNexus Launches Video Viewability Tools

June 3, 2016

Via: itCurated

Ad tech firm has unveiled a new solution aimed at measuring and reporting video viewability for both instream and outstream inventory that will be made available to all its clients, free of charge, following a closed beta test with over […]