Tag: Mobile Marketing

June 30, 2016

We all know the numbers, the scale at which mobile internet is now used. One of the latest predictions by IDC is that by the end of 2016 there will be around 2bn mobile internet users worldwide, and Cheetah Mobile’s […]

June 28, 2016

In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst. […]

June 27, 2016

  Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies. The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. According to […]

June 23, 2016

An executive at American Express’ LoyaltyEdge at Forrester’s CXNYC 2016 emphasized that it is imperative to make mobile and digital interfaces as sleek and helpful as possible, allowing customers to quickly complete their tasks without getting in the way. During […]

June 22, 2016

  Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalized, and consistent experience. The modern marketer must […]

June 22, 2016

Every four years the world turns its attention to a single arena where the best of the best compete for gold. The 2016 Summer Olympics are just around the corner and athletes and fans alike can hardly wait for the […]

June 17, 2016

Moburst, a mobile marketing agency, announced ahead of the weekend that it has expanded operations to San Francisco, CA, to “answer the growing need for mobile marketing services in the region.” The new branch, opening this week, will be headed […]

June 16, 2016

Online marketers have known for years that deep linking is a key strategy to get websites ranked and businesses noticed. However, the method is becoming more important than ever, as thousands of websites and apps are created daily, all competing […]

June 8, 2016

HookLogic, a company celebrated for building an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, has just announced its “wider ambitions” with the launch of HookLogic Drive to Retail. We’re told that the new HookLogic […]

June 7, 2016

With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected to expand and experience a compound annual growth rate of almost 11 percent. That’s according […]

June 6, 2016

Ahead of the weekend, MMW learned that Madison Logic — a firm focused on B2B marketers — is partnering with Tapad, a provider of cross-screen marketing technology solutions. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs […]

June 3, 2016

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]

June 3, 2016

Syniverse, a top provider of mobility solutions, announced this week a major partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider Vibes. The investment and resulting strategic partnership will enhance Syniverse’s end-to-end enterprise […]

June 2, 2016

A fully optimized experience across devices is the holy grail for e-commerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning […]

June 1, 2016

Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people […]

June 1, 2016

Ahead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. The partnership, we’re told, is intended to help mobile app developers ensure the best […]

May 25, 2016

Get ready for even more ads on the next time you use Google. The company today announced that it will launch local search ads so you can see pinpoints on both Google.com and Google Maps for nearby businesses. For example, […]

May 19, 2016

In the old times, the relationship between a company and its customers was dominated by the “Mad Men” style of advertising. They chose the best copy, the best ad creative and media. Their work was inspired by creativity and intuition […]

May 12, 2016

 Jetlore, a provider of Algorithmic Personalized Content Orchestration for enterprise e-commerce, now supports what it calls “cohesive multi-content experiences” and provides marketers with the ‘Layout Generator’, a tool to manage their content orchestration. Jetlore says it has pioneered algorithmic content […]

May 11, 2016

On Tuesday, MMW learned that Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing powerhouse, announced a jointly built integration to enable marketers to add key mobile channels into their automated campaigns. This strategic partnership […]