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Tag: Business


Advertising & Marketing, Technology

71% of CMOs lack the budget needed to execute marketing strategy in 2023

May 24, 2023

Via: Retail Dive

As economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]


Advertising & Marketing, Technology

How experiential marketing can increase loyalty

May 22, 2023

Via: Retail Dive

As consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three consumers say that live events are […]


Apps & Sites, Mobile Commerce

Pinterest Launches Simplified Pin Creation Flow, Adds Links in All Pins

May 11, 2023

Via: Social Media Today

Pinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest: “Pinterest users will now […]


Advertising & Marketing, Technology

Customer Loyalty Programs: Delivering the Most Bang for the Buck

April 24, 2023

Via: CMSWire

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]


Analytics & Data

Creating a Clearly Articulated Data Strategy

April 12, 2023

Via: CMSWire

Without question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]


Mobile Commerce, Mobile Marketing

TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’

February 28, 2023

Via: Social Media Today

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business […]


Mobile Commerce, Mobile Marketing

Is Reddit Open for Business?

February 23, 2023

Via: Practical Ecommerce

Reddit was launched by two University of Virginia students in 2005. A year later, Condé Nast, the venerable magazine publisher, purchased a majority stake in the site. Fast forward to 2023, and the founders are long gone. The site has […]


News

Putting your customer at the center of the universe with E-Commerce 3.0 

February 13, 2023

Via: B2B News Network

In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to […]


Analytics & Data

Customer Journey Analytics Basics for Better CX

February 9, 2023

Via: CMSWire

By analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]


Advertising & Marketing, Technology

Marketing Budget Cuts: What’s Important, and What’s Urgent?

December 5, 2022

Via: CMSWire

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]


Advertising & Marketing, Technology

If You Don’t Love Your Customers, Someone Else Will

October 31, 2022

Via: CMSWire

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]


E-payment & Security, Technology

BNPL for business is a high stakes proposition

October 24, 2022

Via: Payments Dive

As valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]


Analytics & Data

3 Things to Consider Before Buying a Customer Data Platform

October 17, 2022

Via: CMSWire

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]


Advertising & Marketing, Technology

AI Writing Software for Marketing, Part 3: Co-Existing With AI

October 4, 2022

Via: CMSWire

After covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


E-payment & Security, Technology

Auto dealers tap US Bank for real-time payments

August 12, 2022

Via: Payments Dive

For auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Mobile Commerce, Mobile Marketing

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

August 4, 2022

Via: Social Media Today

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

August 3, 2022

Via: CMSWire

Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]