Advertising & Marketing, Technology
May 24, 2023
Via: Retail DiveAs economic headwinds persist, chief marketers are feeling the impact, left to balance lofty brand ambitions with narrowing budgets. According to Gartner, 75% of CMOs feel heightened pressure to “do more with less” to drive profitable growth this year, however, […]
Advertising & Marketing, Technology
May 22, 2023
Via: Retail DiveAs consumer behavior continues to shift related to COVID-19 concerns, there is a growing demand for real-world moments and a market for in-person experiences. A study by UTA IQ found that one in three consumers say that live events are […]
May 11, 2023
Via: Social Media TodayPinterest is looking to simplify its creation flow, by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As explained by Pinterest: “Pinterest users will now […]
Advertising & Marketing, Technology
April 24, 2023
Via: CMSWireWhen organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]
April 12, 2023
Via: CMSWireWithout question, data is not only the life blood of the modern enterprise, but also the key building block for digital customer experience and digital transformation. Given this, the question is do CIOs and other technology leaders have a clear […]
Mobile Commerce, Mobile Marketing
February 28, 2023
Via: Social Media TodayTikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business […]
Mobile Commerce, Mobile Marketing
February 23, 2023
Via: Practical EcommerceReddit was launched by two University of Virginia students in 2005. A year later, Condé Nast, the venerable magazine publisher, purchased a majority stake in the site. Fast forward to 2023, and the founders are long gone. The site has […]
February 13, 2023
Via: B2B News NetworkIn the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to […]
February 9, 2023
Via: CMSWireBy analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]
Advertising & Marketing, Technology
December 5, 2022
Via: CMSWireSome trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]
Advertising & Marketing, Technology
October 31, 2022
Via: CMSWireAll You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]
E-payment & Security, Technology
October 24, 2022
Via: Payments DiveAs valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]
October 17, 2022
Via: CMSWireThere is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]
Advertising & Marketing, Technology
October 4, 2022
Via: CMSWireAfter covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]
Advertising & Marketing, Technology
September 14, 2022
Via: CMSWireCustomer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]
August 31, 2022
Via: CMSWireAfter spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]
E-payment & Security, Technology
August 12, 2022
Via: Payments DiveFor auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]
Advertising & Marketing, Technology
August 11, 2022
Via: B2B News NetworkIf you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]
Mobile Commerce, Mobile Marketing
August 4, 2022
Via: Social Media TodayTikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]
August 3, 2022
Via: CMSWireAre you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]