Tag: audience

August 2, 2023

Storytelling is ancient and embedded deep in human nature. Every culture across the globe has evidence of stories being told far back in our history, acting as a powerful tool for communication and teaching. However, despite that history, storytelling isn’t […]

July 25, 2023

Marketing reporting plays a pivotal role in evaluating the success of campaigns, optimizing strategies and guiding future decision-making. Nonetheless, effectively demonstrating marketing’s influence during report presentations can be an intricate task, riddled with frequent challenges. From grappling with an overwhelming […]

April 20, 2023

Looking for ways to generate more interactions with your social media content? Social media adviser Angie Gensler provides some quick tips in this infographic, most of which you’re probably already aware of, but are worth a reminder as you consider […]

November 2, 2022

Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration. Different colors […]

October 31, 2022

Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for. Vanity Metrics Aren’t Enough Comments, likes, saves […]

August 22, 2022

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are […]

August 19, 2022

Video has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming. But it wasn’t until the […]

August 4, 2022

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]

July 15, 2022

TikTok is making it easier for users to filter videos that could be deemed unsafe for younger audiences. Addressing criticism over security and user exposure to potentially harmful content, the company has already added parental controls. But the latest addition […]

July 13, 2022

Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive […]

July 12, 2022

YouTube has announced a new milestone for YouTube TV, with its subscription content service now up to 5 million total subscribers, highlighting the popularity and expansion of the option. Originally launched back in 2017, in five US markets, YouTube TV […]

July 7, 2022

It’s interesting to see social platforms taking a sudden interest in co-creation as a means to facilitate more engagement. In yet another TikTok-led trend, Facebook and Instagram have both added co-creation options in recent months, providing a means for users […]

April 19, 2022

Advertising is a common component of an overall marketing strategy. For example, the marketing strategy of a furniture retailer might target new homeowners, with advertising campaigns aimed at buyers of sofas and kitchen tables. But advertising is expensive. A detailed […]

March 30, 2022

LinkedIn has announced some new tools for creators, including improved content analytics, new profile video tools, newsletter showcase options, a subscriber bell for update notifications and more. First off, on analytics – building on its existing Creator Mode tools, LinkedIn […]

March 28, 2022

Podcasts are everywhere! About 80 million Americans tune in at least once a week, during their daily commute, while doing the dishes, walking the dog or working out; and advertising revenue is set to cross the $2 billion mark by […]

March 21, 2022

This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. As you can see in these images, posted by app researcher Ahmed Ghanem, the new ‘Scheduled’ sticker […]

March 14, 2022

Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you […]

January 31, 2022

As third-party cookies crumble, privacy mechanisms evolve and the battle for audiences intensifies, publishers must find new ways to connect with their audiences, monetize that connection and build compelling experiences. Zero- and first-party data make that possible, laying the foundation […]

November 12, 2021

RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a […]

September 21, 2021

We all have heard the phrase, “personalization at scale.” What it means is the ability to programmatically show relevant experiences to each user on each channel without your marketing team having to manually craft specific messages for each individual. When […]