Tag: Artificial Intelligence

August 10, 2023

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not all generative AI solutions are created equal. Content teams are learning […]

July 12, 2023

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]

June 30, 2023

From customer service chatbots that respond to customer questions and handle multilingual inquiries, to tech that provides hyper-personalized recommendations, automates processes and reduces fraud, AI-augmented tools save human workers precious time by streamlining the shopping experience and handling the “grunt […]

June 28, 2023

Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level. The creation of hyper-personalized online experiences […]

June 8, 2023

Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms. It’s a challenge, but also an opportunity to capitalize on artificial intelligence’s ability […]

May 18, 2023

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]

May 10, 2023

With the opening keynote of Google I/O less than an hour away, news outlets are already leaking reports of the big announcements to come during the annual developer conference that begins today at 1 p.m. EST. Google’s Upcoming AI Updates […]

May 8, 2023

Artificial intelligence is revolutionizing the way we do business, and ecommerce is no exception. From personalized shopping experiences to efficient inventory management, AI has significantly impacted the industry, providing new opportunities for growth and profitability. With the ability to analyze […]

March 15, 2023

While the long-term impact of ChatGPT is hard to predict — if the past is prologue and as game-changing, unsettling and paradigm-shifting as its introduction has been — it’s likely just a step-change in the way creatives will do their […]

March 9, 2023

Artificial intelligence-driven tools such as ChatGPT, Jasper, and others can create content at scale. But the effect of those tools on organic search rankings is unclear. Google has not yet issued official guidelines for indexing and ranking ChatGPT-generated content. It […]

February 24, 2023

Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help personalize messaging with information on past purchase behavior inquiries and engagement. ChatGPT and AI-Based Programs […]

January 23, 2023

The E-commerce industry is in a state of constant evolution and the global pandemic has served as a catalyst for its growth. During this period, consumers have come to recognize the convenience and efficiency of online shopping, as well as […]

November 21, 2022

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]

October 6, 2022

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]

September 9, 2022

Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology […]

August 21, 2022

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]

July 13, 2022

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]

June 6, 2022

For a medium that is as unsparing and spartan in its interactional capabilities as the voicebot, the difference between delight — yes, voicebots can delight you, even those of the telephony IVR stripe — and dismay almost always hinges on […]

April 12, 2022

Finnish telecommunications company Elisa recently replaced its functional chatbot — which answered customers’ routine questions — with an intelligent virtual agent (IVA) called Annika. Executives at the organization expect this sophisticated new robot to engage callers with more empathy and […]

April 7, 2022

Gartner forecasts that worldwide artificial intelligence software revenue will grow to $62.5 billion this year, up 21.3% from 2021. “The AI software market is picking up speed, but its long-term trajectory will depend on enterprises advancing their AI maturity,” said […]