Tag: AppsFlyer

Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

Analytics & Data

Ad measurement company Tune acquires messaging company Artisan — in continued ad tech shakeup

July 13, 2015

Via: itCurated

A shakeup is happening in the ad technology industry, sparked by, or at least accelerated by, Facebook’s recent move to cordon off access to its coveted device level ID information. Tune, a leading third-party measurement company, has just acquired Artisan […]