Tag: analytics

November 13, 2023

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]

September 27, 2023

In the fast-paced world of B2B sales, staying ahead of the competition and achieving success requires more than just hard work and determination. It demands leveraging the latest tools and technologies to optimize your sales processes and drive revenue growth. […]

July 25, 2023

In the dynamic digital marketplace, predictive analytics in ecommerce is becoming the cornerstone of ecommerce evolution. With the power to anticipate customer behavior and preferences, this disruptive technology arms businesses with tools that reengineer their interactions with customers. Creating a […]

July 17, 2023

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]

June 16, 2023

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” This is a quote from one of literature’s most […]

June 1, 2023

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded […]

May 17, 2023

When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still […]

April 26, 2023

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]

April 14, 2023

Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content. And they could be […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

February 9, 2023

By analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]

January 3, 2023

When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?” Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands […]

December 22, 2022

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]

December 12, 2022

As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]

December 2, 2022

YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app. Creators have often expressed frustration at YouTube’s regulations on this front, and the various changes in policy and approach, […]

October 18, 2022

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]

October 12, 2022

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]

September 8, 2022

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]

August 31, 2022

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]

August 21, 2022

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]