Tag: analysis

November 23, 2022

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]

August 10, 2021

The report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices. The US B2B digital ad market grew 32.5% in 2020 […]

March 13, 2017

The number one question I get asked about LinkedIn is: “Do I need a Premium subscription?” The short answer is ‘Yes’. If you’re serious about using LinkedIn for marketing and generating leads, then you definitely need access to the advanced benefits on […]

January 20, 2017

Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories: 90,000 televisions 2 million toys 1 million pairs of shoes 200,000 headphones 215,000 […]

January 18, 2017

As antiquated and antithetical as it might seem, both B2B and B2C brands are reverting back to hard mailer campaigns in addition to their digital counterparts. With the overwhelming number of emails inundating inboxes daily, brands are finding that with […]

December 22, 2016

A neverending to-do list comes part and parcel when setting up a small business. As soon as you tick off one task, another five tasks seem to spring up from nowhere. From writing your business plan to keeping your cash […]

December 13, 2016

There are many challenges to developing and selling working wireless earbuds, but chief among them is getting the connectivity to work right. For entrepreneurs in this space, the obstacle is getting the audio signal to sync properly between each bud. […]

November 25, 2016

Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns […]

November 15, 2016

We estimate the world economy must generate US$33 trillion in savings through more productive use of food, water, energy, metals, and generated waste to keep up with resource demand during this period. Digital technologies can create an estimated $1.9 trillion […]

November 1, 2016

The recently released spreadsheet hacked from Salesforce board member Colin Powell’s email names multiple companies that Salesforce was at least considering acquiring. In the aftermath of the initial reports, it’s worth noticing that there were at least two enterprise resource […]

October 31, 2016

Several news stories recently suggested that Trump’s campaign, fueled by his personal endorsement of his ability and right to commit sexual assault, was damaging the Trump brand. As evidence of this, CNN cited a report that bookings at his casinos […]

October 24, 2016

Back in January, Facebook announced a new tool, called Preferred Audience, to optimize and target organic posts to specific audiences. Unlike its predecessor, Interest Targeting – which stopped showing posts to profiles which failed to meet the targeting criteria – Preferred Audience allows posts to appear […]

October 5, 2016

Salesforce founder and CEO Marc Benioff is practically a folk hero in the global tech community. He has earned his reputation innovating new technology, questioning the status quo and lobbying for societal change. (And, maybe even, squabbling with competitors now […]

September 19, 2016

Google’s upgrades aim to make its Inbox experience better on mobile devices, particularly smartphones. In a blog post about the upgrades, Pierce Vollucci, product manager at Google discussed the issues that arise when reading email — most of which is still formatted […]

August 18, 2016

With plenty of mobile payment options out there, from Apple Pay to Venmo, one might wonder if cash has an approaching expiration date. According to July 2016 research, roughly half of US internet users said dollars and cents will never […]

August 2, 2016

Like most adults over the age of 30, when I first learned about Pokémon GO, I shrugged it off as just another Candy Crush or “Harlem Shake” trend that’s here today and gone tomorrow. That was before I saw the […]

May 12, 2016

It’s rare that a company can so seamlessly integrate its product into social media, but Spotify’s approach is music to its customers’ ears. The popular music streaming company prides itself on what it calls “Random Acts of Kindness” – surprising the […]

April 22, 2016

Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing […]

February 8, 2016

E-commerce is still hot, especially if you’re a food and meal kit delivery startup. Maple, Gooble, Home Chef, Plated, Hello Fresh, Blue Apron are just a few of the seriously well-funded startups disrupting the subscription commerce category by solving our […]

October 7, 2015

The fact that Amazon’s dominance continues to hurt retailers is surprising to exactly no one. However, the reason for this isn’t necessarily that consumers prefer Amazon. Amazon has managed to nail personalization in a way few retailers have, according to […]