Tag: AI

November 17, 2023

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

November 16, 2023

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]

November 14, 2023

YouTube is the latest platform to implement labels on AI-generated content, with the video leader looking to get ahead of the expected generative AI wave with new tagging requirements for creators. As explained by YouTube: “Over the coming months, we’ll […]

November 6, 2023

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you […]

October 30, 2023

The US government’s executive order on artificial intelligence released today underpins a range of implications for customer experience and marketing leaders, particularly around the directives protecting Americans’ data privacy in an era where data fuels personalized customer experiences and marketing […]

October 20, 2023

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]

October 16, 2023

YouTube’s launching a new “Spotlight Moments” ad option, which will enable advertisers to place their promotions within the most popular content around certain themes, like, for example, Halloween, the NBA playoffs, The Oscars, etc. As explained by YouTube: “YouTube connects […]

October 12, 2023

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the […]

October 10, 2023

In addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 21, 2023

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]

September 21, 2023

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]

September 20, 2023

Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a […]

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]

September 13, 2023

LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you […]

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 11, 2023

Artificial intelligence (AI) isn’t sci fi like you see in the movies — not yet anyway, and it probably won’t be for a long time. But because so many futuristic, cyberminded depictions are out there about AI, it’s important to […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

August 29, 2023

People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can […]

August 16, 2023

YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. The new system aims to provide […]