Tag: adwords

August 17, 2016

1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and […]

May 18, 2016

Google has now announced a change of policy which means customer match lists will no longer expire after a maximum of 180 days, as they used to. Now any contacts set to expire at the maximum 180 days will automatically […]

April 1, 2016

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may […]

March 30, 2016

Image Credits: seotwist.com Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ […]

February 15, 2016

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly […]

August 3, 2015

Google has announced that its Dynamic Search Ads service has been enhanced and retooled ‘from the ground up’. It offers new functionality in AdWords, which was made available to all advertisers around the world yesterday. Instead of you setting up […]

June 26, 2015

Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for […]

March 31, 2015

Your ad campaigns suck. You’ve tried Google Adwords, Twitter ads, Facebook ads, and no one is buying your products. You simply end up paying for clicks, but those clicks don’t convert to customers when they reach your site. At the […]

February 12, 2015

For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in […]