Tag: adjust

Analytics & Data, Mobile Commerce, Mobile Marketing

Adjust launches AI-driven mobile analytics tool to reveal incrementality

April 17, 2024

Via: Business of Apps

Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the […]

Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

Mobile Marketing

Adjust Now Helps Mobile Marketers Integrate Other Analytics Providers

February 27, 2015

Via: itCurated

This week in Berlin, the team at adjust, an app analytics and attribution company, released the fourth generation of its SDK. The latest release, we’re told, offers up an assortment of new capabilities to transmit data from apps to other […]