Advertising & Marketing, Technology
October 27, 2023
Via: Retail DiveUnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]
Advertising & Marketing, Technology
June 14, 2023
Via: Marketing DiveGoogle’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]
E-payment & Security, Technology
May 22, 2023
Via: CMSWireMarketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]
Mobile Commerce, Mobile Marketing
May 2, 2023
Via: Marketing DiveIn the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]
Advertising & Marketing, Technology
January 31, 2023
Via: Marketing DiveSince debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]
January 12, 2023
Via: Marketing DiveMeta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]
Mobile Commerce, Mobile Marketing
September 23, 2021
Via: Marketing DiveE-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]
February 27, 2015
Via: itCuratedData from Adsquare, one of Europe’s leading providers of mobile audience data, will now be available via ad tech firm AppNexus, creating a precise audience targeting network with huge reach. The integration of Adsquare’s real-time data into AppNexus makes it […]
November 21, 2023
November 16, 2023
November 14, 2023
November 9, 2023
November 7, 2023
October 30, 2023
November 2, 2023
Copyright © 2023. All rights reserved
