Tag: ad-tech

Advertising & Marketing, Technology

Amazon upgrades ad suite with new data clean room, AI image generator

October 27, 2023

Via: Retail Dive

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]

Advertising & Marketing, Technology

Google unveils AI tools aimed at maximizing video campaigns

June 14, 2023

Via: Marketing Dive

Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns. Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual […]

E-payment & Security, Technology

10 Potential Data Privacy Pitfalls for Marketers

May 22, 2023

Via: CMSWire

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

Mobile Commerce, Mobile Marketing

YouTube embellishes Shorts ads as monetization struggles endure

May 2, 2023

Via: Marketing Dive

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]

Advertising & Marketing, Technology

ChatGPT might change advertising — but it won’t revolutionize it

January 31, 2023

Via: Marketing Dive

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]

Apps & Sites, Mobile Commerce

Meta adds additional ad targeting restrictions for teen users

January 12, 2023

Via: Marketing Dive

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

Mobile Marketing

Adsquare and AppNexus Team Up for Audience Targeting

February 27, 2015

Via: itCurated

Data from Adsquare, one of Europe’s leading providers of mobile audience data, will now be available via ad tech firm AppNexus, creating a precise audience targeting network with huge reach. The integration of Adsquare’s real-time data into AppNexus makes it […]