Tag: Ad Campaigns

Analytics & Data

Google Shares Insights into Top Super Bowl Related Trends

February 12, 2024

Via: Social Media Today

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]

Apps & Sites, Mobile Commerce

Reddit Shares New Tips to Help SMBs Create More Resonant Reddit Ad Campaigns

May 4, 2023

Via: Social Media Today

May is National Small Business Month, and to mark the event, Reddit has shared some new Reddit ad tips for small businesses, with a specific focus on how you can translate your social copy from other platforms into a more […]

Apps & Sites, Mobile Commerce

Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

November 29, 2022

Via: Social Media Today

Should you pause your Twitter ad campaigns? Various reports have suggested that many brands are re-thinking their Twitter marketing approach, in light of Elon Musk’s takeover at the app, which has thus far seen him cut staff, and promote a […]

Advertising & Marketing, Technology

Google Ads New Inventory Packages for Ad Campaigns to Encourage Support of Media Diversity

March 21, 2022

Via: Social Media Today

Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display & Video 360 campaigns. The options expand upon Google’s multicultural inventory indicators, which it […]