It was a sleek, modern, touch-screen device that Apple introduced to the world in 2007 —but it wasn’t the iPhone. On September 5, 2007, the company launched the iPod touch and if it didn’t get the same attention then, perhaps it should have. For in retrospect it was a watershed moment for Apple.
Up until then, the iPod in its many forms had been an incredible success that genuinely changed both Apple and the world. It was a music player that had transformed Apple from a computer company into a consumer electronics one and everybody had one.