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Survey finds 1/3 of people interested in Apple’s HomePod, still more likely to buy Amazon Echo

June 15, 2017

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Roughly a third of people in the U.S. are interested in Apple’s Siri-based HomePod, though they’re more likely to buy an Amazon Echo in practice, survey results suggested on Wednesday.

Of 2,200 polled adults, 33 percent said they were interested in the HomePod, according to Morning Consult. That number dipped to 30 percent after people were shown a comparison with other smartspeakers, such as the Echo and Google Home.

Among people who already owned Apple products, pre-comparison interest was 45 percent, slipping to 40 percent afterward.

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