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If iPhone X demand is less than expected, analyst expects it to be ‘end of life’ when replacements ship

January 19, 2018

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In a research note seen by AppleInsider, KGI securities believes that Apple will ship around 18 million of the iPhone X in the first calendar quarter of 2018. Contrary to other predictions based on the supply chain, KGI says that the iPhone X has not been as impactful in China as predicted because of the notch holding the sensors for the device, giving consumers the impression that there is less usable space than on the iPhone 8 Plus.

KGI also expects a trio of iPhone models in the fall of 2018. He predicts the iPhone X will be “end of life” in the summer of 2018, instead of being retained as a lower-cost option in the following year. If this is the case, it would be the first time that Apple has not retained the previous year’s model to allow for a wide range of iPhones available at many price points.

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