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Apple Watch holiday sales volume beat entire Swiss watch industry for first time

February 13, 2018

More Apple Watches shipped in the fourth quarter of 2017 than the entire Swiss watch industry, a report claims, showing the Apple-produced wearable device is still growing in popularity, though analysis also indicates the Apple Watch still has some way to go before it can outpace Swiss watches on an annual basis.

A chart produced by Statista examines figures taken from market research firm Canalys concerning the Apple Watch’s shipment estimates, comparing them with published shipment counts from the Federation of the Swiss Watch Industry, which includes all Swiss-produced watch exports rather than for an individual watch producer.

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