Apple taught iPhone users not to care about specs. Now it’s Google’s turn.

October 12, 2017


For as long as I can remember, Android flagships have largely been defined by their specs. Whereas Apple users know the newest iPhone is always the best iPhone, Android’s diversity means researching processors, RAM, etc, is a regular part of choosing a new phone. But with the Pixel 2, Google is bent on changing that.

Talk to the average iPhone user – you know, people who don’t read tech blogs – and chances are they know next to nothing about what’s actually in their devices. A11 Bionic, 3 gigs of RAM, Taptic Engines – who cares? Apple’s informal motto is “it just works,” and it follows that users shouldn’t have to worry about the bits and pieces that make it so.

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