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Apps & Sites, Mobile Commerce

LinkedIn Shares New Insights into How Public Group Posts are Distributed

February 20, 2024

Via: Social Media Today

Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which […]


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]


Analytics & Data

Reddit’s Exclusive Data Sharing Deal With an Unnamed AI Company Could Mark a Key Industry Shift

February 19, 2024

Via: Social Media Today

Is Reddit’s data actually worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into […]


News

Rumors of an eBay NFT Scaleback and C-Suite Departure

February 19, 2024

Via: Practical Ecommerce

This time last year, eBay was hiring to bolster its Web3 team to support its NFT marketplace in the UK called KnownOrigin, according to CoinDesk. One year later, KnownOrigin employees were part of eBay’s mass layoffs that saw a 9% […]


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


News

Meta forces Apple fees on advertisers

February 16, 2024

Via: Payments Dive

The changes to Menlo Park, California-based Meta’s pricing come after Apple updated its mobile app store guidelines in Oct. 2022. Cupertino, California-based Apple gave Meta over a year to comply with the rule change, according to a recent report from […]


B2B

IoT integration in B2B: 4 Insights

February 15, 2024

Via: B2B News Network

The Internet of Things (IoT) is coming of age. IoT was something of a slow-burning technology that is finally gathering momentum. Now, it is increasingly being integrated into the B2B sector. With the ability to make businesses more connected, competitive, […]


Apps & Sites, Mobile Commerce

YouTube Adds New Music Remix Options for Shorts

February 15, 2024

Via: Social Media Today

In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]


Analytics & Data

Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

February 14, 2024

Via: Social Media Today

While Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less […]


News

TikTok Outlines Preparations for Upcoming Elections Across Europe

February 14, 2024

Via: Social Media Today

TikTok is preparing for the next wave of elections across Europe, with a new commitment to staffing local language election centers for each of the 27 individual EU member states, which will include dedicated, vetted local voting info in the […]


Apps & Sites, Mobile Commerce

Instagram Adds New ‘People You Follow’ Filter for DMs

February 14, 2024

Via: Social Media Today

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Apps & Sites, Mobile Commerce

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

February 13, 2024

Via: Social Media Today

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]


Apps & Sites, Mobile Commerce

YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging

February 13, 2024

Via: Social Media Today

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]


Apps & Sites, Mobile Commerce

TikTok Announces New Partnership With the UK Olympic Teams

February 12, 2024

Via: Social Media Today

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]


News

YouTube Announces 2024 Device Partner Summit in Seoul

February 12, 2024

Via: Social Media Today

YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]


Analytics & Data

Google Shares Insights into Top Super Bowl Related Trends

February 12, 2024

Via: Social Media Today

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]


Advertising & Marketing, Technology

10 Super Bowl Marketing Moments That Made History

February 9, 2024

Via: CMSWire

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]


Advertising & Marketing, Technology

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]


Apps & Sites, Mobile Commerce

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

February 9, 2024

Via: Social Media Today

After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. As you can see in this example, X’s new […]