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Marketing technology, Technology

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

August 10, 2018

Via: CMSWire

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from […]


Technology, Website design and optimization

Search trends 2018: what can marketers learn?

August 10, 2018

Via: Searchenginewatch.com

Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). […]


Mobile, Products, Tech News

Apple wants iPhone to be proof of identity and replace passports

August 9, 2018

Via: Apple Insider

Filed to the United States Patent and Trademark Office on March 30 and published on Thursday, the patent application for “Document importation into secure element” describes how such a system could import credential data from a source. The same credentials […]


Technology, Website design and optimization

Three ways to maximize the SEO impact of user-generated content

August 9, 2018

Via: Searchenginewatch.com

SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other […]


Marketing technology, Technology

Structuring digital marketing teams

August 8, 2018

Via: Smart Insights

The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There […]


Technology, Website design and optimization

How to blend SEO and creativity for content marketing success

August 8, 2018

Via: Searchenginewatch.com

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with […]


Computer, Products

Apple’s Mac Pro cheese grater is 12 years old, and is the best Mac ever made

August 7, 2018

Via: Apple Insider

Forget looking back for a moment and instead look to the future. The next Mac Pro is coming in 2019 and it is so desired, so anticipated that Apple teased it —in 2017 and again in 2018. The first time […]


Technology, Website design and optimization

SEO 101: 11 tips you need to know when you optimize your site

August 7, 2018

Via: Searchenginewatch.com

SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as […]


Marketing technology, Technology

How to structure an effective marketing plan

August 6, 2018

Via: Smart Insights

What are the essential parts of a marketing plan template? A marketing plan is a strategic document which specifies your organization’s target markets, marketing objectives, programmes and activities to achieve them, timescales and the resources to be utilized, according to […]


Technology, Website design and optimization

How to invest in your SEO for the highest ROI

August 6, 2018

Via: Searchenginewatch.com

Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses make it past the 10-year mark. Therefore, […]