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Platforms, Technology

The ideal combination of Amazon Ads and Channable

March 5, 2024

Via: B2B News Network

If you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Apps & Sites, Mobile Commerce

Gap reworks Jungle’s TikTok hit to show off spring linen collection

March 4, 2024

Via: Retail Dive

Gap is positioning its spring 2024 campaign around pop music with ads that emulate Jungle’s viral “Back on 74” video. The dance-focused concept aims to show off the flowy comfort of Gap’s linen offerings, such as ‘90s-inspired loose-leg pants and […]


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


News

eBay Buyers and Sellers Raise $162 Million for Charitable Causes in 2023

March 1, 2024

Via: EcommerceBytes

eBay buyers and sellers raised nearly $162 million in 2023 for nonprofits around the world through the eBay for Charity program. That’s nearly flat from 2022 when the program helped raise $163 million – which had been a 12% increase […]


Advertising & Marketing, Technology

Cultural Marketing: How Platforms Have Changed CX Strategy

February 29, 2024

Via: CMSWire

Of all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]


Apps & Sites, Mobile Commerce

X Launches Live Test of Video in Spaces

February 28, 2024

Via: Social Media Today

X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]


Mobile Commerce, Mobile Marketing

TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

February 28, 2024

Via: Social Media Today

TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]


Shipping & Fulfillment

Is USPS Overbilling for PM Flat Rate Boxes Isolated to One Shipper?

February 28, 2024

Via: EcommerceBytes

One of the Postal Service’s biggest fans says he’s encountering a big problem with Priority Mail Flat Rate packages. We don’t know the root cause of the problem, but if he’s experiencing the issue, it’s possible others are as well. […]


Apps & Sites, Mobile Commerce

LinkedIn Adds More AI-Powered Options to its Recruiter Platform

February 27, 2024

Via: Social Media Today

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]


News

TikTok’s Rights Stand-Off with Universal Music Could See More Tracks Pulled From the App

February 27, 2024

Via: Social Media Today

The fallout from TikTok’s failure to reach a new licensing agreement with Universal Music continues, with Universal now pushing to have all tracks on which its artists have even contributed pulled from the app. As reported by BBC, after TikTok […]


Apps & Sites, Mobile Commerce

X Continues to Build Out its Video Content Slate via New Deal with The Big 3

February 27, 2024

Via: Social Media Today

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]


Advertising & Marketing, Technology

Email Delivery, Explained

February 26, 2024

Via: Practical Ecommerce

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]


News

The Future of Customer Interactions: Harnessing RPA and IPA

February 26, 2024

Via: CMSWire

Robotic Process Automation (RPA) is a technology with the potential to redefine the way businesses interact with their customers, shaping the future of customer interactions. At its core, RPA provides unparalleled efficiency and accuracy, automating routine tasks to free up […]


E-payment & Security, Technology

Cash-strapped consumers turn to BNPL: Fed survey

February 23, 2024

Via: Payments Dive

The Philadelphia Fed survey offered some demographic insights about the BNPL user base. More than a third of BNPL users (37.8%) were either Black or Hispanic in Q4 2023, down from 40% in Q4 2022. Less than half (48.5%) of […]


E-payment & Security, Technology

Google Pay app to be retired in US this year

February 23, 2024

Via: Payments Dive

Mountain View, California-based Google launched the first version of Google Wallet in 2011, according to tech news site Mashable. It then merged its wallet with an Android payment service in 2018 to create the current version of the Google Pay […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

Via: Social Media Today

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]


Advertising & Marketing, Technology

YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

February 21, 2024

Via: Social Media Today

YouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]


News

Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

February 21, 2024

Via: Social Media Today

Every time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]


Apps & Sites, Mobile Commerce

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

February 20, 2024

Via: Social Media Today

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]