April 1, 2024

Walmart has bumped up return shipping rates for seller-fulfilled orders as businesses try to strike the right balance between consumer-friendly returns policies and minimizing reverse logistics costs. Some are charging returns fees or toughening up their policies in other ways. […]

March 29, 2024

Clinique has over the years leaned into experiential retail with the opening of pop-ups and shop-in-shops within department stores. The move to Amazon is the brand’s latest iteration of expanding its base while staying on target with its strategy to […]

March 28, 2024

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]

March 27, 2024

PayPal notified users it’s making changes to the User Agreement that will, for the most part, go into effect in May. Included are changes to PayPal’s Seller Protection program and Purchase Protection program. PayPal listed the policies effected and highlighted […]

March 26, 2024

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]

March 26, 2024

One of the biggest trends in the B2B industry is dropshipping. Expected to reach a staggering $301 billion this year, there are no signs of the industry slowing down. Many have claimed that B2B dropshipping is an oversaturated market with […]

March 25, 2024

Understanding customer needs and expectations is a necessity, yet it still remains a challenge for many organizations. In fact, less than 1 in 5 organizations say they understand their customers well, according to CMSWire’s State of Digital Customer Experience report. […]

March 25, 2024

Remember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]

March 22, 2024

The combination of artificial intelligence (AI) and search engines marks a pivotal shift in online search dynamics, blending generative AI with traditional search functionalities. This integration significantly influences search engine optimization (SEO), marketing and advertising strategies by altering the search […]

March 21, 2024

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]

March 20, 2024

In the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]

March 19, 2024

Nacha is a nonprofit organization that governs, but does not operate the ACH Network, an account-to-account money transfer system overseen by The Federal Reserve and The Clearing House. There were 31.5 billion ACH Network payments made last year, valued at […]

March 18, 2024

The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]

March 18, 2024

A great experience can’t rely on self-checkout lanes or staffed registers alone. The changes Target is making to its self-checkout policy reflect the interlocking roles technology and people play in customer satisfaction. About two in five shoppers prefer self-checkout, and […]

March 15, 2024

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]

March 14, 2024

Through its partnership with Taulia, Visa aims to provide businesses with an improved payment experience for buyers and suppliers, the card network said. Taulia processes about $500 billion annually and has major firms such as Nissan, Airbus and AstraZeneca in […]

March 13, 2024

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]

March 12, 2024

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]

March 11, 2024

Data analysts are just as swept up with the AI in analytics hype as any other professional, but their emotions reflect more than just being in awe of the technology. The world of AI has reshaped the rules of data […]

March 11, 2024

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]