Every so often an ecommerce business is brave enough to raise its hand for a public review of its search engine optimization performance. Hi-Health, a retailer of nutritional products, is today’s brave business.
Hi-Health is doubly interesting for SEO because it boasts brick-and-mortar stores as well as a large ecommerce offering. Both areas can be leveraged to enhance Hi-Health’s SEO performance and drive shoppers into stores as well as online.
This week I’ll focus on Hi-Health’s ecommerce potential. Next week I’ll detail how SEO can improve Hi-Health’s ability to drive customers into its physical stores.
