Integral Ad Science confirmed to MMW this week that the company has partnered with Facebook to deliver third-party viewability measurement to advertisers. Integral’s viewability solution, we’re told, will be optimized to support video and display campaigns running on Facebook on both desktop and mobile platforms.
With increased advertising budgets on Facebook, advertisers have the need to measure and evaluate the quality of the media in the same way that they are accustomed to in other channels. With this partnership, advertisers will have access to accurate metrics for their Facebook campaigns.
