Former eBay executive David Marcus, who served as President of PayPal and landed at Facebook in 2014, announced the social media company is rebranding its payments division to Novi.
The move comes at the same time the Facebook corporate entity is rebranding to “Meta” (in much the same way Google rebranded its corporate parent to “Alphabet” in 2015).
Novi is also the name of Facebook’s digital wallet for its Libra cryptocurrency that launched in May 2020, when it explained the name: “Novi was inspired by the Latin words “novus” for “new” and “via” for “way.”
