Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind.
But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t satisfy their needs.
Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user’s intent and needs in focus.
