image: Legit Click Media

The Future Of Mobile Commerce Is Paved With Progressive Web Apps

It’s no secret that mobile devices are shaping the present and future of commerce. From showrooming to research, this technology plays a huge part in the wave of digital channels that are influencing 70% of all purchase decisions – and that number is expected to climb and plateau above 90% over the next few years.

While mobile commerce is changing the dynamic of consumer shopping habits, brands and retailers are still almost inclusively falling short. According to a recent Business Insider report, mobile shoppers can get so frustrated with the buying experience that they are far more likely to abandon their cart.

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