Rapidly pacing the front of the room, voice bellowing, arms gesticulating, you’d think Erich Joachimsthaler, founder of Vivaldi Partners, was doing his best drill sergeant impersonation from Stanley Kubrick’s Full Metal Jacket.
Alas, Mr. Joachimsthaler was nowhere near marine barracks; he was kicking off a pretty great Jam Session called “Disrupt or Be Disrupted: Embracing Digital in B2B.” Hosted by the Institute for the Study of Business Markets and SAP Hybris, the day-long event served as a stark wake-up call that digital disruption is here, and companies need to act now to reinvent their business models if they want to remain competitive.
