As it is on all platforms, video sees the highest engagement rates on LinkedIn, which makes it a critical consideration for marketers looking to maximize their messaging on the platform.
But what, specifically, works in LinkedIn video promotions.
That’s what the team from VidMob sought to find out with their latest study, conducted in partnership with LinkedIn, which saw the VidMob team analyze over 16,000 video ads that had run on the platform, resulting in over 804 million total impressions in-stream.
