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New Report Looks at Evolving Consumer Expectations of Social Media Marketing

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more.

Sprout surveyed over 1,800 social media users, and 900 marketers across the U.S. and the U.K., giving it a broad survey pool, which should make its data fairly indicative of broader shifts.

You can download the full, 39-page report here, but in this post, we’ll take a look at some of the key notes.

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