As anticipated, Instagram now lets you follow specific hashtags in addition to individual accounts. The company started testing the feature about a month ago, but is now rolling it out to everyone.
It’s a handy addition; following a hashtag could be a good way to regularly discover new users who post about content you care about. Conversely, it’s useful for when you want to see more of a certain topic, but don’t want to deal with everything else individual users post.
